Project-Overview
With the Rivage residential development, LBBW Immobilien is delivering a high quality new build project in Mainz. One of the main challenges in the early sales phase was that the apartments did not yet exist. Prospective buyers could neither fully visit them nor gain a realistic sense of space and layout. Instead, they had to rely on showrooms and visualisations to gain an impression of the interiors and finishes.
To address this challenge, we developed an interactive Flatfinder for LBBW Immobilien and successfully deployed it as part of the sales process.
The solution, making apartments tangible before construction
The Flatfinder visualises the entire building as an interactive 3D model. Prospective buyers can
- Understand the building and its surroundings in a spatial context
- Filter apartments based on individual criteria
- Select individual units and view detailed information
- Intuitively explore floor plans, location, and availability
- Adjust interior configurations using the 3D configurator
- Contact the sales team directly from the tool
This transforms abstract plans into a digital experience that creates clarity, transparency, and confidence, even at a very early stage of the project.
“The Flatfinder enables our prospective buyers to gain a realistic impression of the project at an early stage, long before the first apartments are built.”Beatrice El Hage Stade, Developer at LBBW Immobilien
More Than Visualisation, Data Driven Sales Decisions
Additional value was created through the integrated analytics module within the Flatfinder. By analysing anonymised usage data, LBBW Immobilien was able to identify early on
- Which apartment types were viewed most frequently
- Which floor plans generated little interest
- How prospective buyers navigated through the project
- Where drop offs occurred or where interaction levels were particularly high
Based on these insights, less in demand apartment types were revised and adapted to actual market demand, even before construction had begun.
“The analysis of Flatfinder data delivered valuable insights. This allowed us to optimise our apartment offering at an early stage and respond more effectively to market demand. ”Beatrice El Hage Stade, Developer at LBBW Immobilien
Conclusion
The Flatfinder for the Rivage project demonstrates how digital tools not only support sales activities but also enable strategic decision making in real estate sales. The combination of 3D visualisation, user management, and data driven analysis creates a unique competitive advantage throughout the project development and sales process.